Associate Director of Marketing - Oncology Thought Leadership

Company: LabCorp
Location: Burlington
Posted on: March 18, 2023

Job Description:

Labcorp Oncology believes in harnessing science to improve health and the lives of people with cancer. We work day and night, around the world to support the delivery of more treatment options to improve patient outcomes. One of our strategic goals is to continue to advance therapeutics and diagnostics by partnering with Key Opinion Leaders (KOLs) and key oncology advocacy and professional organizations/societies to stay ahead of the rapidly evolving science and increase our ability to improve the lives of people living with cancer. Successful KOL engagement in oncology is complex due to the multiple different types and stages of cancer, trends in biomarkers and genes to personalize medicine, strong pipeline/approval of oncologic therapeutics and continuously changing guidelines to drive the standard of the care. The KOL engagement lead will provide strategic direction in collaboration with key stakeholders in Oncology across Labcorp Drug Development and Labcorp Diagnostics to understand insights needed from KOLs and to create an executable KOL roadmap. Success will be measured by the execution of the roadmap, gaining and sharing key insights and then developing resources/tactics that meet customers as well as patient's unmet needs to bring the promise of precision medicine with reach for all. Responsibilities:

• Lead the development of the Labcorp Oncology KOL, Advocacy and Professional Organizations/societies strategy in conjunction with Medical Affairs and alignment with key initiatives including engagement at trade shows/congresses, speaker's bureau, publications, marketing materials, etc.
• Collaborate with internal cross-functional teams and develop novel strategies to understand and impact strategic KOL thinking on critical areas of disease state and product need
• Develop advisory committee and organize advisory engagements based on key strategic initiatives to gain KOL insights
• Conduct and create content for advisory boards in conjunction with medical, commercial, regulatory and other key internal stakeholders.
• Improve existing tools and develop novel capabilities for KOL identification, profiling, and engagement
• Lead the planning and roll-out of KOL Peer to Peer speaking engagements to share key insights with other community or academic based professionals
• Proactively lead the development of digital tools and technology to enhance KOL strategy and external facing activities and increase co-branding partnership opportunities with advocacy and oncology professional organizations/societies.
• Partner with integrated marketing and other cross-functional partners to drive tradeshow/conference KOL engagement planning
• Develop scorecard to report metrics to key internal stakeholders
• Share KOL best practices across the organization to elevate other key therapeutic areas Education:
  • Bachelor's degree in science and/or marketing in health sciences preferred
  • MBA or advanced degree in clinical or life sciences preferred Experience:
    • 8-10 years of industry experience (clinical practice, research, academic, medical affairs, commercial and/or market access).
    • 5+ years in oncology space with knowledge of oncology diagnostic testing preferred.
    • A desirable candidate would have field-based experience including the management of KOL data and implementation of strategic initiatives as well as an understanding of marketing strategy and experience with planning and executing peer to peer programs and advisory boards.
    • Proven abilities to define and articulate the strategic needs for a brand and to align with key stakeholders on the tactical plan and associated operational priorities
    • Proven abilities to develop, manage, and communicate large data sets to cross functional stakeholders and impact decision making
    • Proven track record of strong strategic leadership, teamwork, innovation, project management and demonstrated ability to manage, lead and mentor individuals
    • Demonstrate understanding of global ethics & compliance
    • Ability to understand and align the needs from global, regional and national perspectives
    • Proven ability to influence and have strong collaboration skills and change management with an ability to work successfully in a complex, global, matrixed organization
    • Ability to oversee the creation of strategic, long-range plans that are aligned with strategies across the organization and to implement them successfullyLabcorp is proud to be an Equal Opportunity Employer: As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply. For more information about how we collect and store your personal data, please see our Privacy Statement .

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