Director, Market Access Marketing

Company: PharmaEssentia U.S.A.
Location: Burlington
Posted on: November 14, 2023

Job Description:

Title: Director, Market Access MarketingLocation: Burlington, MA. Remote work considered for exceptional candidatesThe Company:It's not often you get the chance to make a real impact on the lives of others, while expanding your own possibilities. You'll find that rare opportunity at PharmaEssentia USA Corporation. Join us, and let's transform lives, together.PharmaEssentia USA is a rapidly growing biopharmaceutical innovator. We are leveraging deep expertise and proven scientific principles to deliver effective new biologics for challenging diseases in the areas of hematology and oncology, with one product approved and a diversifying pipeline. We believe in the potential to improve both health and quality of life for patients with limited options today through the combination of rigorous research and innovative thinking.Founded in 2003 by a team of Taiwanese-American executives and renowned scientists from U.S. biotechnology and pharmaceutical companies, today we are listed on the Taipei Exchange (6446) and are expanding our global presence with operations in the U.S., Japan, South Korea and China, along with a world-class biologics production facility in Taichung.Position Overview:The Director, Market Access Marketing, is responsible for serving as a strategic partner driving the development and execution of Market Access marketing to maximize patient access to therapy and maintain optimal access for BESREMi. This role will also work cross-functionally with the Brand Marketing, Field Access, GPO and Corporate Accounts, Payer Account Team, Patient Services, Medical Affairs, Compliance, Legal, Business Analytics and external vendors to develop and deploy impactful strategies and tactics supporting access-related communications.The position requires strong knowledge of access strategies and the payer landscape, various distribution models, and patient support services.Key Responsibilities:

• Lead the development of market access strategy across all market access segments and execution plan
• Build a value proposition by articulating the business strategy and economic choices for each stakeholder.
• Responsible for building access and patient support program awareness, perception, and proficience with HCPs through field teams (Sales and Field Access)
• Own all customer facing materials and communications for market access teams (Payers, HCP, GPOs)
• Partner closely with the National Accounts, GPO and Corporate Accounts, Channel, Field Access, and Patient Services teams to lead and develop compliant customer specific initiatives that drive greater product and patient outcomes.
• Determine appropriate action, execution, tracking and monitoring of projects by employing scenario planning, segmentation, positioning, innovation, creative development, and investment optimization as needed.
• Establish payer engagement plans with the Market Access team to support payer education, facilitate access related advisory boards, develop market research plans and drive payer messaging and access pull-through tactics and marquee initiatives.
• Support and aligned execution of business cases related to access opportunities to assess value of the brand.
• Lead successful coordination of access strategies across all Payer types to drive coverage and appropriate reimbursement at the patient and provider level.
  • Serve as a content expert for all areas related to payer, patient services, field access, GPO and Corporate Accounts, and reimbursement communications to champion related materials through the Medical, Regulatory, Legal review and approval process.
  • Build and manage awareness and tools to communicate favorable coverage and access status in support of field messaging and pull-through initiatives.
  • Understand key market trends and changes in healthcare delivery to develop market insights critical to value and access strategy and communication.Qualifications and Experience:
    • Minimum of Bachelor's degree
    • 7+ years of pharmaceutical industry
    • Has prior experience in Market Access Marketing. Candidates without this specific experience will not be considered
    • Has experience in working in markets similar to BESREMi, with payer restrictions, step edits and a hub.
    • Oncology experience a plusBenefits of working with our team:PharmaEssentia USA strives every day to improve the lives of patients as well as our employees. As a valued member of PharmaEssentia USA, you will enjoy the following benefits:
      • Comprehensive medical coverage: 80% employer paid
      • Dental coverage: 90% employer paid
      • Vision coverage: 100% employer paid
      • Generous paid time-off
      • 401(k) retirement plan with competitive company match
      • Medical & Dependent Care Flexible Spending Account
      • Up to $100 monthly cell phone allowance
      • Employee Assistance ProgramEEO Statement:At PharmaEssentia USA, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. PharmaEssentia USA believes that diversity and inclusion among our team are critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.PharmaEssentia does not accept unsolicited agency resumes. Staffing agencies should not send resumes to our HR team or to any PharmaEssentia employees. PharmaEssentia is not responsible for any fees related to unsolicited resumes from staffing agencies.
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Keywords: PharmaEssentia U.S.A., Burlington , Director, Market Access Marketing, Advertising , Burlington, North Carolina