Sr. Manager / Director Commercial Analytics, Multiple Myeloma

Company: THE HUMANE SOCIETY OF THE UNITED STATES
Location: Durham
Posted on: May 3, 2025

Job Description:

Sr. Manager / Director Commercial Analytics, Multiple MyelomaAre you a leader in Commercial Analytics and want to be part of a World-class capability center that drives and supports brand management efforts in Oncology? If yes, this Director, Oncology Commercial Analytics - Multiple Myeloma role could be an ideal opportunity to explore.This role requires strong data analytics foundations and experience, as well as being a trusted partner to the commercial team, bringing a data-driven perspective of the opportunities for both our brand and disease area. Success in this role requires strong partnership with several GSK functions including Marketing, Sales, BU leads, Forecasting, Commercial Data management, Tech, and Payer Marketing.As Director, Oncology Commercial Analytics - Multiple Myeloma you will partner with, advise, and advocate for, Oncology BU leadership on a portfolio of Commercial Analytics responsibilities and defined deliverables, including:

• Develop and implement robust analytics plans to support brand and business priorities
• Identify and implement appropriate customer segmentation and targeting strategies for all marketing and sales channels
• Proactively identify opportunities by leveraging various commercial analytics such as
  • Physician, Account, and Patient Segmentations
  • Patient Adherence and Persistence
  • Brand Performance Analytics
  • Advanced Analytics (e.g., Marketing Mix)
  • Execute customer targeting and scenario planning for resourcing shifts to enable brand performance objectives.
  • Identify key performance indicators (KPIs) to assess performance of product(s) and ensure data collection and sound business rules are in place to assess these KPIs
  • Conduct analyses using internal and external real-world data to generate disease and competitor landscape insights to improve patient care and support business needs
  • Transform real-world data into actionable insights through hands-on manipulation and statistical analysis of complex real-world datasets.
  • Perform ad hoc and deep dive analyses in secondary research as required to uncover and understand market and competitive dynamics
  • Increase efficiency and capabilities through innovative analytics and process automation.
  • Stay abreast of evolving new technologies, while partnering with stakeholders to design and implement analytics ready datasets.
  • Liaise with primary market research colleagues to generate and present cohesive and actionable quantitative and qualitative insights.
  • Liaise with forecasting colleagues to provide data-driven assumptions based on qualitative and quantitative insights
  • Liaise with Global Strategic Insights for best practice sharing and building of cross-geography capabilitiesSr Manager, Oncology Commercial Analytics - Multiple Myeloma role will work alongside the Brand Team, and requires strong influencing without authority, communication, and negotiation skills, in addition to a combination of strong technical quantitative and qualitative competences to effectively communicate analytically derived insights to management committees. GSK will be investing in your professional development in order to develop future insights-grounded brand leaders.Why you?Basic Qualifications:We are looking for professionals with these required skills to achieve our goals:
    • Bachelor's degree preferably in a business or science field
    • 10+ years of experience in marketing analytics and full-time employment in a biotech/pharmaceutical organization, or in leading global management consulting firm
    • Experience with analytical and data management tools (SQL, Snowflake, SAS, R, Python etc.) as well as reporting tools (e.g., Tableau, Power BI)
    • Knowledge of pharmaceutical secondary data sources (e.g., patient/claims data etc.) and real-world data analytics
    • Experience working in oncology space
    • Experience supporting brand launch as an analytics lead
    • Strong understanding of marketing fundamentals & analytics frameworks that can be applied to solve business problemsPreferred Qualifications:If you have the following characteristics, it would be a plus:
      • Experience supporting brand launch in oncology as an analytics lead
      • Experience working in the multiple myeloma space
      • Proven ability to manage time effectively with a high level of integrity, accuracy, and attention to detail and handle multiple conflicting priorities
      • Demonstrated ability to influence senior commercial leadership and clearly communicate and confidently defend informed recommendations
      • Strong understanding of drug development and commercialization process
      • Understanding of the business impact of diversity & inclusion
      • Proven and advanced collaboration skills, and cultural sensitivity
      • Demonstrable record of success in both pharmaceutical market/product forecasting and real-world data analytics
      • Strong business acumen
      • Ability to work effectively across a matrix environment and influence without formal authority
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Keywords: THE HUMANE SOCIETY OF THE UNITED STATES, Burlington , Sr. Manager / Director Commercial Analytics, Multiple Myeloma, Executive , Durham, North Carolina