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Senior Manager, Ecommerce, Sunbrella

Company: Glen Raven
Location: Burlington
Posted on: November 3, 2019

Job Description:

Sunbrella is a leader in performance fabrics for indoor & outdoor upholstery, awnings, shade, marine applications, and more. Our upholstery fabrics bring beauty and worry-free living to any space, indoors and out. We passionately believe that textiles are the most important ingredient in exceptional design, comfort and living. - This position is located in our global Sunbrella headquarters in Burlington, NC. We are situated in central NC with easy access to major NC airports as well as vacation spots along the North Carolina coast to the east and the beautiful Blue Ridge Mountains to the west. - The Sr. Manager, e-commerce is a key member of the Custom Fabrics Marketing Leadership Team, contributing to overall strategy development and execution, sales growth and profitability. Specifically, this person will be responsible for crafting and executing a broad e-commerce strategy for Sunbrella, to include both our partners and our own digital platforms. - This person will also serve as a key thought leader for our "think digital first" - strategic imperative. Job Responsibilities: Craft and execute overarching e-commerce strategy for Sunbrella, to encompass current and potential new partners as well as owned platforms. Identify and oversee appropriate marketing technology stack, in partnership with Corporate IT team, to support business strategies and objectives. - Responsible for development, updates and ongoing maintenance of website and underlying platform. Also responsible for managing the Glen Raven corporate website. Partner with Marketing team to ensure has relevant and engaging content consistent with brand strategy that builds brand awareness/preference with consumers and designers. Also partner with marketing to ensure content is updated appropriately and is optimized for search. - - Work with Sales and Marketing colleagues to craft strategy and execute tactics to close the "where to buy" - loop for visitors. Oversee fabric sampling process from online order to delivery, ensuring exceptional brand experience for both our consumer and designer audiences. Develop and implement end user acquisition and remarketing strategies to enhance loyalty. Develop and implement direct-to-consumer selling for Sunbrella accessories. Develop long term strategy and appropriate use of direct-sales capabilities. Coordinate with all internal/external stakeholders to ensure all orders are fulfilled accurately and provide a high degree of customer satisfaction Research, evaluate, identify, and lead the development of new site/product features and promotional programs to grow overall e-commerce revenue Ensure smooth implementation and commercialization of all new online features and products Partner with Sales to strengthen the division"---s B2B e-commerce capabilities. Maximize effectiveness of PPC investments, in partnership with broader brand digital investments. Lead analytics of owned platforms and develop recommendations to improve performance and engagement based on insights. Partner with Sales and partners to improve Sunbrella messaging on third-party websites and marketplaces, with the goal of improving conversions. Engage directly with partners as appropriate to execute co-op programs. Manage priorities, support execution of activities, and ensure professional development for direct report. Help Marketing and Sales teams stay aware of developments in the e-commerce space. - Education Bachelor"---s degree in Marketing, Economics, Engineering or related field, or equivalent education and related training required Master"---s degree in Marketing or related field preferred Experience 5+ years managing websites, comfortable working with a variety of related tools (PIM, CRM, CMS, etc.) Experience with Magento platform ideal Experience as online merchant on direct-selling platform Experience working with third-party web shops and marketplaces to drive sales - Key Skills Must have strong analytics capabilities, and proven record of translating analytic insights into actions. Technical capabilities "" HTML, CSS, SEO Proven ability to build relationships and collaborate with peers in Sales and other functions, as well as retail/e-tail customers Must be able to develop strategy and convince stakeholders to align Must be able to communicate clearly, concisely, and creatively Must possess excellent written and verbal communication skills Must be able to multitask and prioritize workload - ADA Statement The Americans with Disabilities Act (ADA) requires that employers identify essential job functions. An essential function of a position is critical in evaluating the qualifications and abilities of an associate. The following checklist is to be used to identify the physical effort required in performing the essential duties of this job.

Keywords: Glen Raven, Burlington , Senior Manager, Ecommerce, Sunbrella, Executive , Burlington, North Carolina

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