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Associate Marketing Manager

Company: glen raven
Location: Burlington
Posted on: November 5, 2019

Job Description:

Sunbrella is a leader in performance fabrics for indoor & outdoor upholstery, awnings, shade, marine applications, and more. Our upholstery fabrics bring beauty and worry-free living to any space, indoors and out. We passionately believe that textiles are the most important ingredient in exceptional design, comfort and living. The Associate Marketing Manager will help grow the Sunbrella brand by driving marketing initiatives for the brand's largest category of Upholstery. This role reports to the Marketing Manager - Upholstery and will help plan and execute key elements of the go to market plan for Upholstery categories. S/he will inform and help activate strategies, analyze performance, support new campaigns and product launches, and drive customer/consumer/business growth initiatives. The Associate Manager will also collaborate cross-functionally to develop and execute activities that build and support Sunbrella brand equity and increase purchases in upholstery, and will support in managing vendor and agency partners and all aspects of their reports. Brand Management Helps grow the Sunbrella brand overall and helps evolve Sunbrella from product silos to a powerful consumer brand Informs and executes plans for select strategic brand opportunities, e.g., partnerships, licensing. Upholstery Category Strategy and Execution Informs category strategy for upholstery category overall and priority channels/audiences Executes priorities set by CMO, Sr. Director, Upholstery Manager Informs annual plan, budget, and calendar of activities for area of responsibility Supports activation of upholstery marketing plan including helping develop integrated campaigns and promotional programs, such as in-store merchandising signage or displays, co-branded campaigns and activations, retailer feature ads, end consumer and designer activations, and category-specific marketing support materials (e.g., sampling, trade events like High Point Market, etc.). Develops concise and inspiring briefs that inspire work that is strategically sound, creatively compelling and delivers the desired business results. Helps manage vendor and agency partners to ensure successful execution of upholstery marketing plans. Supports Upholstery Manager in leveraging research, data and insights to inform brand marketing initiatives and partners with research to interpret findings and make informed recommendations for action. Recommends and tracks success metrics. In collaboration with Upholstery Manager and Research, monitors competitive activity and conducts regular competitor analysis to inform strategic recommendations. Customer Planning and Execution Supports upholstery manager in driving cross-functional annual planning process relative to area/channels of responsibility. Understands business, brand, and customer priorities and uses the planning process to find common ground. Recommends priorities and drives synergies across customers and brands within area of responsibility. Guides/participates in regular update meetings with sales partners to drive effective planning and updates Collaborates with Sales and Design to prepare for priority customer meetings aligned with category calendars. Works with Sales to drive pre-sell activity with customer, manage/drive expectations, and establish mutual goals for the meeting. Helps develop co-marketing plans for priority customers and supports implementation of marketing plans Brand Stewardship and Merchandising Innovation Supports new product launch and merchandising initiatives Supports development of launch activation plan Supports execution of launch plan, including campaigns, activations, creative materials, etc. Manages timelines and budgets associated with implementation Education BA in business, marketing, economics, psychology, math or statistics MBA preferred Experience At least 3 years of progressive marketing experience, ideally with a consumer-facing brand(s) Experience supporting marketing plans and campaigns that serve both B2C and B2B marketing goals Demonstrated experience using robust mix of marketing touchpoints to drive growth Experience in working with cross-functional teams Experience supporting a multi-year plan or approach and involved in executing at least one year of the plan Track record of managing timelines for multiple projects at once Key Skills Exceptional interpersonal skills, with proven ability to collaborate and influence across functions within an organization and with external customers Excellent oral and written communication skills Fluent in English (verbal and written) Informal leader who builds relationships and sees initiatives through execution Ability to think creatively, generate options, build consensus, and execute Strong analytic abilities with proven ability to translate data analysis into recommendations. Proficient skill-set in Microsoft Office including Excel and PowerPoint Aptitude for both strategic thinking and detail-oriented execution Ability to work independently on assigned projects but proactively asks for coaching when needed ADA Statement The Americans with Disabilities Act (ADA) requires that employers identify essential job functions. An essential function of a position is critical in evaluating the qualifications and abilities of an associate. The following checklist is to be used to identify the physical effort required in performing the essential duties of this job.

Keywords: glen raven, Burlington , Associate Marketing Manager, Executive , Burlington, North Carolina

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