Social Media Manager
Posted on: July 13, 2021
The Social Media Manager
will be responsible for working with teams across marketing and the
broader organization to develop social media strategies to support
marketing and brand initiatives. The ideal candidate must be
experienced with social media strategy development, content
creation, community management, analytics and a strong
understanding of the broader digital ecosystem. The Social Media
Manager will be expected to drive a cohesive social media strategy,
create content for our channels, build an online community, monitor
brand conversation across social networking sites and blogs, and
provide insights and analytics geared towards actionable
Key Responsibilities and
- Develop and execute social media
strategy through competitive research, channel strategy, editorial
planning and audience prioritization.
- Manage implementation and execution
of digital and social media programming including content
development, community management and influencer
- Generate, edit and publish daily
content to appropriate social media channels.
- Coordinate with marketing and
communications teams to provide social media guidance and expertise
for specific campaigns.
and manage an evergreen and agile editorial calendar that maps to
business objectives, key announcements, and events
cross-functionally with marketing teams including communications,
demand generation, digital marketing, and events to create and
optimize content assets to increase awareness, campaign
effectiveness, and lead generation.
content themes and assets to the needs of target audiences,
infusing Labcorp's brand voice and tone.
Keywords: Labcorp, Burlington , Social Media Manager, Other , Burlington, North Carolina
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