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Social Media Manager

Company: Labcorp
Location: Burlington
Posted on: July 13, 2021

Job Description:

The Social Media Manager will be responsible for working with teams across marketing and the broader organization to develop social media strategies to support marketing and brand initiatives. The ideal candidate must be experienced with social media strategy development, content creation, community management, analytics and a strong understanding of the broader digital ecosystem. The Social Media Manager will be expected to drive a cohesive social media strategy, create content for our channels, build an online community, monitor brand conversation across social networking sites and blogs, and provide insights and analytics geared towards actionable optimization.

 

Key Responsibilities and Activities:

  • Develop and execute social media strategy through competitive research, channel strategy, editorial planning and audience prioritization.
  • Manage implementation and execution of digital and social media programming including content development, community management and influencer engagement.
  • Generate, edit and publish daily content to appropriate social media channels.
  • Coordinate with marketing and communications teams to provide social media guidance and expertise for specific campaigns.
  • Create and manage an evergreen and agile editorial calendar that maps to business objectives, key announcements, and events
  • Work cross-functionally with marketing teams including communications, demand generation, digital marketing, and events to create and optimize content assets to increase awareness, campaign effectiveness, and lead generation.
  • Align content themes and assets to the needs of target audiences, infusing Labcorp's brand voice and tone.

Keywords: Labcorp, Burlington , Social Media Manager, Other , Burlington, North Carolina

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