Senior Marketing Analyst
Company: VirtualVocations
Location: Roanoke
Posted on: May 1, 2025
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Job Description:
A company is looking for a Senior Marketing Analyst to enhance
their analytics capabilities.
Key Responsibilities:
Conduct end-to-end reviews of client analytics stacks to ensure
accurate data capture
Create user-friendly, real-time dashboards that connect SEO/content
performance to business goals
Implement and refine multi-touch attribution models to measure the
impact of services on client revenue
Required Qualifications:
University degree (Master's preferred) in marketing, statistics,
computer science, economics, or a related field
5+ years of experience in digital marketing analytics, focusing on
SEO/content strategies
Proficient with Google Analytics (including GA4), Google Tag
Manager, and other analytics platforms
Experience with BI/visualization tools (e.g., Looker Studio, Power
BI, Tableau)
Solid understanding of SEO metrics and content marketing ROI
Keywords: VirtualVocations, Burlington , Senior Marketing Analyst, Professions , Roanoke, North Carolina
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